Why the World Cup matters
The World Cup is one of the rare global events that creates sustained attention over several weeks. It goes far beyond match days, generating continuous momentum before games, after games and on quieter days.
The tournament offers time to build engagement progressively, with audiences that return regularly, follow the competition over time and are naturally receptive to shared experiences. This extended format creates a unique environment where interaction, participation and social play can thrive. Making the World Cup not just a moment to watch, but an opportunity to engage.
Turning football interest into real interaction
Koliseum NOVa™ is an interactive football experience designed to turn football interest into real interaction. Discover why Koliseum NOVa™ is particularly suited for the World Cup.
Unique
Not something people see everywhere. A physical, interactive attraction that naturally stands out during high-traffic moments.
Universal
Simple rules, immediate understanding and no learning curve, making it suitable for mixed audiences and all age groups.
Social & competitive
Designed for shared moments, friendly challenges and tournament formats that encourage repeat engagement
Built for intensive use
Up to 4 players per game, short sessions and quick turnover, ideal for busy environments.
Easy to deploy & operate
A turnkey solution with simple installation, minimal operational constraints and full remote support.
Brand-ready
Both the physical table and in-game elements can be adapted to reflect a brand, sponsor or dedicated World Cup activation.
Activating the World Cup season
For the World Cup 2026, Koliseum is preparing dedicated solutions designed to help partners fully leverage the tournament as a season, not just a series of match days.
Thanks to its continuous play format, the NOVa can be used throughout the day and across the entire competition period, creating activity, engagement and visibility even on quieter days, before and after matches.
World Cup activations can be fully adapted to reflect a brand, sponsor or dedicated campaign. From long-term installations covering the full tournament to shorter activations focused on key moments, all solutions are designed with a simple, turnkey approach across different markets and use cases.
Who it’s designed for
This approach adapts to a wide range of contexts and partners looking to activate the World Cup in a meaningful way.
Arcades & FECs
Leisure and entertainment venues aiming to drive engagement, repeat play and tournament-style activity throughout the World Cup season.
Shopping malls & retail
A central attraction designed to increase foot traffic, dwell time and on-site engagement.
Hotels & resorts
A family-friendly, social experience that enhances the guest journey and reinforces a premium brand image.
Events & experiential agencies
A turnkey, brand-ready platform adaptable to multiple audiences, environments and World Cup activation formats.
Fan zones & pop-up activations
A visible, interactive experience that brings people together before, after and between matches.
Partners looking to stand out
Any organization seeking a distinctive football experience during the World Cup to stand out.